Ecommerce

🛒 Ecommerce

Ecommerce, in-store, online stores, booking systems, ordering, marketplaces

Ecommerce, online stores, booking systems, ordering, marketplaces

Projects are in the process of being added (July 2025)
Once ready I will add a click-through to the project page
Some projects might need a password

stores

Marketplace System

A large-scale project in the MENA region needed to set up a B2B marketplace in order to fulfil the project

I designed intersecting solutions for the owner-operator, third-party merchants and purchasers, as part of a complex bid response

My advertising work won repeat business with Esure, which led on to UX and CRO to improve digital touchpoints for new and existing customers

We were awarded a long-term retainer to look after Esure's digital estate comprising: website, corporate website, rebrand, advertising, print and employment portal

Case study coming soon

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Dell Computers Internal Store

I was designing am extranet, that functioned as a bespoke staff engagement platform to supplement the intranet

The new platform let staff record sales to record performance points, view achievements, and leaderboards. The next step was to implement an internal shop where staff could redeem their well-earnt points on Dell products, curated gifts and experiences

Description

Case study coming soon

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Fashion Store

A long-established store wanted a a more mobile-friendly online experience, along with some easier to use customer facilities

Mobile-first optimised website design with revised categories, easier browsing and search facilities

Description

Case study coming soon

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Fan Merch Store

Universal Music Group wanted to tie in merch purchases in to their music artist websites

Integrating a shop feature to artist websites, gave UMG the option to directly sell fan merch alongside affiliate links through to digital / physical music and concert tickets

Description

Case study coming soon

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bookings

Website with Built-in Bookings

After some data analysis we identified that many businesses that needed a booking system didn't have a website

I designed a flexible website format for businesses with single or multiple locations. Fundamentally, a feature-rich and customisable bookings system was built in to the website. Businesses could update their website via the self-service CMS area.

Description

Case study coming soon

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Booking System Plugin

Some businesses already had a website but still needed to offer booking facilities for their customers

I designed a flexble bookings system that could be embedded in to an existing website. During a A/B test, the CRO-honed design ensured that this won a 100-site business due to the increased booking rate. Businesses could configure settings via the CMS for use across multiple locations

Description

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Voice Bookings

Company product innovation hackathon

In personal learning, I attended Alexa development lessons at Amazon London HQ. When taking part in a company hackathon, I thought I would use these learning to design a voice booking concept. I made this as a demonstratable working prototype. This won the hackathon

Description

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Branded Booking Native Apps

Retail businesses wanted to have their own branded native apps

Based on learnings from web bookings, we designed and built native iOS and Android apps that worked directly with the eco-system. I worked with a number of customers to translate their branding and content for the apps

Description

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Native App Build Process

To help save on app development out costs, I was asked to take ownership of app production

We designed and built native iOS and Android apps for businesses, that worked directly with the eco-system. Once the codebase and processes were establsihed, I took over creating and publishing new apps with hands-on work with Xcode and Android Studio as well as App Store and Play Store

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