Nirmal Dhiman

I make award-winning design at creative, marketing agencies, digital transformation consultancies, in-house and AT software/technology companies. 

UX + UI + websites + digital + product + SAAS + service + research + strategy + communications + graphics + creative + typeface + print + illustration + animation 

Available for design

July update: It is time for a website remix.
I am adding new case studies, and reworked ones back in.
Some projects are not publicly shown 🔒.

A few projects

Universal Music Group

UMG wanted to uplift the creativity and effectiveness of their artist websites, while also standardising the platforms they were based on

Six years of 'preferred agency' status, working on high-impact creative, websites, ecommerce, and digital for 70% of UMG artists, bands and music labels

Based on our bespoke CMS and community platform, this entailed working with artists (up-and-coming, established and global superstars) to create the website, services and experience they wanted

Artist websites were usually on a per album basis - The unexpected sign of approval was when they got back in touch with the excitement of a new album to promote

Description

Case study coming soon

O2 Telefónica Ecommerce Transformation

Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to level up user experience, design system and tech stacks for O2 Telefonica's various telecoms brands in Germany

O2 Telefónica had a number of sub-brands in the German market including O2, Fonic, Blau, Ay Yilldiz, Ortel Mobile, WhatsApp Sim, and more, however, their varied digital stacks were in need of modernisation

Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to understand what each brand needed, and level up customer experience, content analysis, design system and tech stacks for O2 Telefonica's various online / store-based brands in Germany

Along with the CX transformation, internal improvements were also made to the design culture, advocacy. I designed the program's 'ways of working' and project visibility to ensure successful delivery  

Case study coming soon

Industrial Marketplace

Consultancy work for a large-scale project in the MENA region needed to set up an enterprise-grade B2B marketplace in order to fulfil the project

I designed intersecting solutions for the owner-operator, registered merchants and purchasers that were part of the construction teams. The primary software allowed bid management and response, with purchase workflows. This was also designed to work with with third-party logistics management, to help schedule deliveries. As part of the complex bid response, I also worked on presentation materials 

My advertising work won repeat business with Esure, which led on to UX and CRO to improve digital touchpoints for new and existing customers

We were awarded a long-term retainer to look after Esure's digital estate comprising: website, corporate website, rebrand, advertising, print and employment portal

Case study coming soon

Dell Ewards Staff Platform

Design of bespoke 0>1 staff engagement platform, with annual Circle of Excellence area to reward top performers. This functioned as an extranet to supplement their archaic intranets

Initially made for the UK, this was rolled out across Europe, with internal staff shop/fulfillment, localised features

Having worked on content for Dell's intranet, it was recognised that were limitations. Constant workarounds were needed to include more employee-centric functions

I designed and maintained a bespoke staff engagement platform, that functioned as an extranet to supplement their archaic intranets.

A 0>1 product rolled out across Europe as we added a myriad of features, including sales pipeline, travel itineraries, employee news, achievements, leaderboards, performance points, a points rewards system that worked in conjunction with the internal shop

Case study coming soon

Esure Group

Esure are one of the premier internet and telephone based insurance brands in the UK

My initial design work won repeat business with Esure, which led to forming a great client relationship, and a long-term retainer with the Esure Group

Our remit covered design across Esure, Sheilas's Wheels and their broker presence.

We looked after Esure's entire digital estate with cohesive design acquisition and retention for home, motor, travel and senior insurance products. This included website, advertising, customer communcations, account experiences, social and printed matter

As part of a larger campaign, we worked on a characterful rebrand, that filtered through to all customer touch-points. Additionally we designed the group's corporate website and recruitment portal

My advertising work won repeat business with Esure, which led on to UX and CRO to improve digital touchpoints for new and existing customers

We were awarded a long-term retainer to look after Esure's digital estate comprising: website, corporate website, rebrand, advertising, print and employment portal

Case study coming soon

Family Investments

Family Investments, now OneFamily, are a UK based financial services provider focussed on personal investments 

I looked after the website, advertising, and communications needs for six years, which saw changes from using co-licensed branding to a new colourful illustration-led branding 

It was quite rewarding to see them grow from a single product to offering a range of financial products, and introduce a portal area, to let customers gain more control of their accounts

Description

Case study coming soon

Mattel

Mattel wanted a campaign to promote the various ranges of toys

As an avenue into the existing Mattel website, we designed an an app-like interactive merry-go-round, where each horse showed a toy range, Along with details of the toy range, the click-throughs were tied into the primary ecommerce platform

For acquisition we made a comprehensive suite of animated and video advertising banners for the various toy ranges

Description

Case study coming soon

Financial Portal

A FS brand wanted to introduce a customer account area

Design of a customer facing website offering financial products, and once logged-in your can manage your finances

Case study coming soon

Family Panel

An independent initiative wanted to work with FS brands to provide clarity and tips on the subject of personal money management for individuals and families

We designed an advisory website, where useful information was collated. This also featured budget calculation tools, along with links through to suggested financial products

Case study coming soon

HMRC Tax Calculator tools

Before the advent of GDS and the shift to digital, HMRC tax returns were mostly done by paper

I ran a UX audit to improve take up of HMRC's online area; By bringing the online experience closer to paper versions, I made improvements to tax calculator tools, page layout and supporting content

Description

Case study coming soon

Command Centre

SSSL had separate desktop applications but wanted a modernised way to replace these

I spearheaded 0>1 product development to plan out and design the company's next-generation software from scratch. Here I architected the design of a single web application, that would be able to combine and reimagine all functions

With research and product-fit in place, I built the designs in HTML. In a small development team we launched the MVP in ReactJS. Once there were enough features, this became the company’s primary, multiple-featured product. Now fully mature and used by thousands of businesses across their stores, in EMEA

Description

Case study coming soon

Analytics Reports

Business managers wanted a way to run a variety of reports, on an ad-hoc, weekly or monthly process 

I designed a flexible, tactile data analytics tool, where users can select from a range of popular report presets, or build their own custom reports. Each report could show key facts highlights, data visualisation, and if needed, complex data table manipulation. Export and integrations lets business managers complete their reporting tasks with ease

Description

Case study coming soon

Customer Marketing and Automations

When using a previous system, we found that customers were repeating their client marketing tasks manually, and some times, this was on an individual basis 

I designed a client marketing system with built-in SMS/email builder

Customer segmentations includes ready-to-use popular presets or custom tasks that could be run individually or en masse. Campaigns could be saved, along with repeat/scheduling functions. Visibility of previous, current and forecast helped give visibility of trends

Description

Case study coming soon

Website with Built-in Bookings

After some data analysis we identified that many businesses that needed a booking system didn't have a website

I designed a flexible pre-made website for businesses that can cope with single or multiple locations. Fundamentally, this included a feature-rich and customisable bookings system. And for those businesses that already have a website, we created a booking plug-in for seemless integration

Rolled out to every customer, businesses could now update their website via the self-service CMS area. Additionally, the website was integrated to their CRM, as part of a wider in-store eco-system

Description

Case study coming soon

Visual Diary Drawings

In 1996, way before I started working, I found an unused diary from 1969, I bought it for 10 pence as the paper was so beautiful. I started to draw in it every day and the rest is history

For the past 29 years I have been making a daily drawing that captures the highlights and memorable moments of each day. If parts of a drawing leaks through the page, that also influences the next day's drawing

The current count is approx 10,700 drawings, and it is a personal respository of ideas, colours, writing and paintings. Some of these have been shown in the BBC feature on me, and also UK and international exhbitions

My advertising work won repeat business with Esure, which led on to UX and CRO to improve digital touchpoints for new and existing customers

We were awarded a long-term retainer to look after Esure's digital estate comprising: website, corporate website, rebrand, advertising, print and employment portal

Case study coming soon

Destination Direction film

An arts organisation commissioned me to be part of their international film project. I made a short film-animation that describe experiences of a trip from the UK to India

The curator explained to me that he often used my film as the starting film to show, when touring across, the UK. Middle East, Idia and New York

This has also been shown in various film festivals, including at the BFI, where I gave a directors talk. This segment was just before Pixar gave their first showing of Up!

Submarine, the arts and culture magazine saw it at the OneDotZero film festival and hailed it as one of their two highlights from the entire festival 

Description

Case study coming soon