🛠️ Product 

Command Centre

SSSL had separate desktop applications but wanted a modernised way to replace these

I spearheaded 0>1 product development to plan out and design the company's next-generation software from scratch. Here I architected the design of a single web application, that would be able to combine and reimagine all functions. I built the designs in HTML and in a small development team we launched the MVP in ReactJS. Once there were enough features, this became the company’s primary, fully mature and multiple-featured product, used across EMEA.

Retail Till EPOS Redesign

One of SSSL's primary products has been an industry leading specialist retail till software, used by thousands of stores, salons and hotels for over two decades

I led a UX UI audit to assess their most established product. I distilled the customer feedback and research to discover insights. I then transformed/evolved the global design so all functions would be easier to learn, make it more app-like to use, and operate on new custom ergonomic touchscreen hardware

Client Appointment Planner

A complex appointment planner used by businesses, needed to cope with differing numbers of users, and use-cases to organise clients

I designed a scalable, visual appointment planner, that looked at both vertical and horizontal representations of time. With these patterns in place, I reimagined how primary and secondary functions would work

CRM and Customer Profile

In a complex business management software, users found the client management area was complicated to use

I designed a new CRM list optimised for first glance searches. And for each customer profile, I designed a dashboard-like overview, with social media style history timeline

Description

Customer Marketing and Automations

Using a previous system, we found that customers were repeating their client marketing tasks manually, and some times, on an individual basis 

I designed a marketing system with built-in SMS / email builder. Segmentations includes ready-to-use popular presets or custom tasks that could be run individually and saved for later use, along with repeat / schedule functions

Employee Team App

In a busy shop floor environment, staff had to refer back to usually a single computer multiple times during the day

Design of a native app that works in tandem with the main software and can be installed on to the iOS and Android devices. This lets managers and staff conveniently refer to the app for most situations

Business Set Up Console

Each business was set up and maintained via complicated database processes that only a few Developers could do

Forming the backbone of internal tools, I designed a time-saving web interface that let different departments gain visibility and perform the majority of actions with ease

Analytics Reports

Business managers wanted a way to run a variety of reports, on an ad-hoc, weekly or monthly process 

I designed a flexible, tactile data analytics tool, where users can select from a range of popular report presets, or make custom reports. Each report could show key facts highlights, data visualisation, and if needed, complex data table manipulation.