Intro

Technology

Telecommunications, Computer Manufacturers, Cameras, Automotive, and Industrial Electronics 

Projects are in the process of being added (October 2025)
Once ready I will add a click-through to the project page
Some projects might need a password

telecoms

O2 Telefónica Digital Transformation

Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to level up user experience, design system and tech stacks for O2 Telefonica's various telecoms brands in Germany

O2 Telefónica had a number of sub-brands inthe German market including O2, Fonic, Blau, Ay Yilldiz, Ortel Mobile, WhatsApp Sim, etc, however, their varied digital stacks were in need of modernisation

Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to level up user experience, content analysis, design system and tech stacks for O2 Telefonica's various online / store-based brands in Germany

Case study coming soon

O2 Telefónica Content Analysis

Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to level up user experience, design system and tech stacks for O2 Telefonica's various telecoms brands in Germany

O2 Telefónica sub-brands each had websites with varying page architectures

Within a senior management group, I used collaborative approaches to assess and map out existing websites, and how these would translate to the new architecture

Case study coming soon

O2 Telefónica Ways of Working

Ways of Working design, delivery, and Agile process for the departments to follow

A large-scale design transformation where the client had multiple-brand, had a lot of moving parts to consider

Having an overview of the various Tribe work-streams, I defined common Ways of Working, improvments to delivery planning, and Agile process for the departments / multiple agencies to follow

Case study coming soon

Telco Websites

Mobile-first design of website with customer accounts area, DTC e-commerce for Sim card plans and phone devices.

Flexible design system, with components / variants for multiple brands that might be digital-only, in-person retail or a combination of both

After stakeholders confirmed 90% usage on mobile devices, I needed to create responsive designs with global elements, e-commerce browsing, PDP and purchase flows, customer accounts area

White-label approach to creating a universal design system with a variety of components / variants that could be used by multiple brands

Case study coming soon

Kingston Communications

Websites, digital and comms for KCOM's customer-facing B2B and B2C telephony and internet products 

KCOM were in the the process of revising their various telecommunications, phone and internet packages for both B2B and B2C

I designed and built a set of websites, advertising and digital collateral for their brands, Eclipse, Karoo and Talk More 

Case study coming soon

Avaya

Internal sales process platform

Avaya is a technology multinational that provides unified telecommunications for businesses 

I designed an internal sales process platform, where staff could record their sales, and choose their rewards

Case study coming soon

electronics

Dell Ewards

Design of bespoke 0>1 staff engagement platform, with annual Circle of Excellence area to reward top performers. This functioned as an extranet to supplement their archaic intranets

Initially made for the UK, this was rolled out across Europe, with internal staff shop/fulfillment, localised features

Having worked on content for Dell's intranet, there were limitations / workarounds needed to include more employee-centric functions

I designed and maintained a bespoke staff engagement platform, that functioned as an extranet to supplement their archaic intranets.

A 0>1 product rolled out across Europe as we added a myriad of features, including employee news updates, achievements, leaderboards, performance points, rewards system and an internal shop

Case study coming soon

Dell Printers

Design and promotional graphics for Dell's growing range of peripherals such as printers

A world leader in computers, Dell had been expanding their product range with monitors, printers and related peripherals 

Design and promotional graphics for the growing range of home and workplace printers

Case study coming soon

Nikon Cameras

Design and comms for Nikon's award-winning photography enthusiast area

Microsites for Nikon's new camera + peripheral launches 

Nikon had a new range of cameras to promote

I designed microsites where Nikon could showcase their new camera + peripherals as part of co-ordinated global launches and product reveals.

And to create sense of a community, I worked on design and comms for Nikon's photography enthusiast area which won a marketing award

Case study coming soon

SanDisk Storage

Device explainer and customer registration microsites. Digital advertising for UK, Europe and Russia

Sandisk had updated their range of portable and ultra-portable storage devices

Launched from the materials on device, I designed a website that was a device explainer and customer registration microsite. Additionally I created sets of digital advertising used across UK, Europe and Russia

Case study coming soon

Industrial Electronics

Niche industrial electronics manufacturers needed a consistent look and feel for their hand-held and rack-mounted industrial electronics

Ergonomic approaches for physical design and external interface that could be used across families of products 

Case study coming soon

Dell Ewards

Having worked on content for Dell's intranet, there were limitations / workarounds needed to include more employee-centric functions

I designed and maintained a bespoke staff engagement platform, that functioned as an extranet to supplement their archaic intranets.

A 0>1 product rolled out across Europe as we added a myriad of features

Description

Case study coming soon

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O2 TELEFÓNICA DIGITAL TRANSFORMATION

O2 Telefónica had a number of sub-brands inthe German market including O2, Fonic, Blau, Ay Yilldiz, Ortel Mobile, WhatsApp Sim, etc, however, their varied digital stacks were in need of modernisation

Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to level up user experience, design system and tech stacks for O2 Telefonica's various online / store-based brands in Germany

Description

Case study coming soon

View project

TELCO WEBSITES

After stakeholders confirmed 90% usage on mobile devices, I needed to create responsive designs with global elements, e-commerce browsing, PDP and purchase flows, customer accounts area

White-label approach to creating a universal design system with a variety of components / variants that could be used by multiple brands

Description

Case study coming soon

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NIKON

I designed microsites where Nikon could showcase their new camera + peripherals as part of co-ordinated global launches.

I designed microsites where Nikon could showcase their new camera + peripherals as part of co-ordinated global launches.

Description

Case study coming soon

View project

O2 TELEFÓNICA WAYS OF WORKING

A large-scale design transformation where the client had multiple-brand, had a lot of moving parts to consider

Having an overview of the various Tribe work-streams, I defined common Ways of Working, improvments to delivery planning, and Agile process for the departments / multiple agencies to follow

Description

Case study coming soon

View project

KINGSTON COMMUNICATIONS

KCOM were in the the process of revising their telecommunications, phone and internet packages for both B2B and B2C

I designed and built a set of websites, advertising and digital collateral for their brands, Eclipse, Karoo and Talk More 

Description

Case study coming soon

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FORD TRANSIT

Ford wanted to celebrate the practicality of the Ford Transit van

I designed and built a promotional website showing why the Ford Transit van is the backbone of Britain. Our Transit van toured the UK with up-and-coming music artists who performed impromptu gigs from the back of the van (including a soon-to-make-it-big Ed Sheeran)

Description

Case study coming soon

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SANDISK

Sandisk had updated their range of portable and ultra-portable storage devices

Launched from the materials on device, I designed a website that was a device explainer and customer registration microsite. Additionally I created sets of digital advertising used across UK, Europe and Russia

Description

Case study coming soon

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AVAYA

Avaya is a technology multinational that provides unified telecommunications for businesses 

I designed an internal sales process platform, where staff could record their sales, and choose their rewards

Description

Case study coming soon

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DELL PRINTERS

A world leader in computers, Dell had been expanding their product range with monitors, printers and related peripherals 

Design and promotional graphics for the growing range of home and workplace printers

Description

Case study coming soon

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INDUSTRIAL ELECTRONICS

Niche industrial electronics manufacturers needed a consistent look and feel for their hand-held and rack-mounted industrial electronics

Ergonomic approaches for physical design and external interface that could be used across families of products 

Description

Case study coming soon

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Description

Case study coming soon

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