entertainment \

Universal Music Group websites and digital

Creative websites, digital experiences, mini-social networks and fan experiences, e-commerce click-throughs, CD-ROM content, audio/video media streaming for over half of UMG's stable of artisits

Role

Project management,
Lead visual designer,
Front-end coding,
Animator

Client

Text

Team

Team size 1 to 6
Cross-functional team

Duration

Multiple projects
6 years

Deliverables

Graphic Design, Websites, Mini Social Networks, Animation, Content Management Systems, CD-ROMs, video streaming, audio streaming, email comms, digital advertising

Tools

HTML, CSS, PHP, Javascript, Flash, Photoshop, Illustrator, After Effects, Plesk

Brief

Business Problem

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User Problem

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Limitations

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Solution

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Research / Empathise

Competitive Analysis

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Data

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Technology / Usage

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SWOT Analysis

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Surveys

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Define needs and problems

Who?

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What?

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Where?

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When?

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Why?

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Proto Personas

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  • Bianca Gosh

    CEO
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  • Ilaria Cue

    CMO
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  • Brian Masset

    CTO
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  • Brian Masset

    CTO
    Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.

  • Brian Masset

    CTO
    Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.

  • Bianca Gosh

    CEO
    Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.

Journey Maps

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User Interviews

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Analysis

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Ideation

How Might We?

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Ideas / Sketches

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Information Architecture

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User Flows

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Design

Wireframes

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Design System

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Final Designs

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Prototypes

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Results

Results

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Learnings

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